We're Joining A Union

by Davi Birks May 05, 2021

Steel City Media Launches the Union Race Program to Support Privateers & Future Talent. We couldn't Be Prouder To Be Part Of It...

During the winter months, Steel City Media and co have been grafting hard to forge a new type of program that focuses on bringing together and supporting individual riders, under the ‘UNION’ banner.

"Off to race we go"

“After spending the last 10x years growing up and filming on the world cup circuit and wider MTB scene, we wanted to try and give back and help support up and coming riders, media squids and more, with everything we’ve learnt along the way so far. Forming the UNION seemed like the best way to put our small but hopefully mighty voice to good use, by hustling on behalf of and promoting a crew of deserving people, with the aim to give them some of the opportunities we’ve been fortunate to have. It’s only just the beginning and we’re all in for the long run, so watch out for a more diverse setup going forward that reaches outside of the tape and beyond.”- Joe Bowman, Steel City Media

Even though the focus this year is definitely World Cup DH orientated, this is just the start for the UNION. The long term aim is to support privateers and future talent, whatever their two-wheeled discipline may be, because whilst racing is life, riding outside of the tape is pretty sick too.

The following riders will form our first chapter:

Tuhoto Ariki Pene - NZD. Current NZ DH Overall Champion, Val Di Sole 2019 WC Junior winner, Bronze Medal Junior Worlds 2019 and itching for his first proper season in Elite.
@tuhoto_ariki

Finn Hawkesbury Browne - NZD. Wakatipu Worlds 2021 winner, 4th NZ DH 2021 series overall and keen for his first overseas summer and Elite WC season.
@finnhb

For everyone else, if you fancy a chat, a beer, or for the squids, somewhere to stash your gear, our pit is always open and secure thanks to our own viking/mechanic Joakim Sundfeldt who resides in the now infamous Jarvso, Sweden.

In 2021 you can find us based out of Morzine, before travelling to all of the UCI DH World Cups, Crankworx, select EWS races and more… In cahoots with Santa Cruz Bicycles and sheltered by Bike Morzine themselves, we’re also backed by these loyal supporters of the cause:

Fox Suspension
Maxxis Tyres
TRP Cycling
Deity
Reserve Wheels
Crankbrothers
Peaty’s Products
HKT Products
SHREDDER Magazine

“Save Our Pits”

Sign up to support now:
Instagram:@join.the.union
Mail: info@unionmtb.com